01
See and touch the brain
Real Brains
Examine different parts of the human brain and learn from neuroscientists what each one does.
Photography and video of the real human brain specimens are not permitted.
Milwaukee’s free neuroscience festival
Explore the brain—up close and hands-on
A free, two-day public festival where families, students, and curious minds can meet Milwaukee neuroscientists and experience the science of the brain.
November 14–15, 202610 a.m.–5 p.m.MCW Alumni CenterFree parking
Curiosity becomes discovery
01 / Experience
Neuroscience is not just something to read about.
At BrainExpo, you can see it, touch it, test it, and discuss it with the people advancing brain science in Milwaukee.
What you’ll experience
Follow your curiosity
Move freely among interactive exhibits. Every station offers something to do, something surprising to see, and a scientist ready for your questions.
02
Measure the brain
The Electromagnetic Brain
Watch real brain waves and discover how the brain uses electricity to generate mental activity.
03
Experience your brain
Perception & Illusions
Try demonstrations that reveal how your brain constructs what you see and hear.
04
Explore the brain
Neurons Up Close
Discover the cells and connections that make thought, memory, and movement possible.
05
Test your skills
How Memory Works
Test your memory and explore how the brain stores and retrieves facts, experiences, and skills.
06
Understand health
The Disordered Brain
Learn what neurological conditions can teach us about the healthy brain.
07
Explore in 3D
The Virtual Brain
Explore the 3D structure of the brain with an interactive virtual model.
08
See the brain in action
Brain Imaging
Learn about the latest technologies used by scientists to see the living brain in action.
09
For young scientists
Brain Playground
Games, crafts, demonstrations, and hands-on activities for kids of all ages.
02 / Plan your visit
Everything you need for an easy day of discovery.
14–15November 2026
Saturday & Sunday
10:00 a.m.–5:00 p.m.
Free parking
Follow BrainExpo signs to visitor parking and the event entrance.
Arriving by transit
Plan your trip with Milwaukee County Transit System and allow time to reach the Alumni Center entrance.
For young scientists—and everyone else
Bring the questions. We’ll bring the brains.
Children can solve puzzles, test their senses, and talk directly with working scientists. Activities are designed to engage different ages without talking down to anyone.
- Welcoming to families, school groups, and solo visitors
- Hands-on activities throughout the day
- Come and go at your own pace
03 / Get involved
Help Milwaukee discover the brain.
BrainExpo is created by faculty, fellows, students, staff, and community volunteers. Help welcome visitors, support an exhibit, or contribute as a community partner.
November 14–15, 2026
Your brain is invited.
Admission and parking are free. RSVP to help us plan for your visit and receive event updates.
for free
Good to know
Frequently asked questions
Yes. Admission and parking are free. We encourage an RSVP so we can plan for attendance and communicate any event updates.
Absolutely. BrainExpo is designed for curious visitors of all ages, with hands-on activities and explanations that adapt to children, teens, and adults.
No. Arrive at any time during exhibit hours and stay as long as you like. The same core exhibits are open on both Saturday and Sunday.
The MCW Alumni Center and designated parking areas are wheelchair accessible. Volunteers at the entrance can assist with directions.
Food trucks are planned from 11:00 a.m.–3:00 p.m. on both days. Visitors may also bring their own snacks.
Walk-ins are welcome while venue capacity permits. An RSVP helps us plan and is the best way to receive event updates.
Please note: Photography and video recording of the real human brain specimens are not permitted. Thank you for respecting the dignity of the donors and their invaluable contribution to science and education.